YouTuber KSI will livestream a number of Dagenham and Redbridge fixtures next season as part of a new distribution partnership for the National League South club.
Influencer KSI -- who was born Olajide Olayinka Williams Olatunji -- has more than 86 million followers combined across his various social media, streaming, and music platforms. In March, he become a shareholder and strategic partner with Dagenham.
The partnership, which also includes broadcaster DAZN, is predicted to "significantly enhance the production and distribution" of Dagenham matches across multiple platforms and "bring supporters closer to the action than ever before."
As part of the agreement, KSI will livestream a number of fixtures on YouTube throughout the season, subject to competition regulations.
The broadcasts will also feature exclusive behind-the-scenes access and special guests as well as "innovative production formats and unique storytelling" aimed at improving fan engagement.
KSI said: "Football has always been about bringing people together, and this partnership gives us the chance to tell the stories that don't always get the spotlight.
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"Dagenham and Redbridge has an incredible community behind it, and we are going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special."
Dagenham chief executive John Grabowski believes the collaboration is a "genuinely exciting moment" for the club.
He said: "This partnership is about much more than broadcasting matches -- it's about growing our club, shining a spotlight on the National League South, and showing what is possible when football embraces innovation."