What can Man United learn from flops Van de Beek and Sancho?

It's been a chastening transfer window for Manchester United so far, but one which should give new minority shareholder Sir Jim Ratcliffe a good idea of what needs to change at Old Trafford.

The British billionaire and INEOS chairman, not yet in charge of football operations but still being kept across developments while his 25% stake is ratified, has seen players worth more than £100 million ushered out of the door as they look to restart their careers elsewhere.

Two examples include Donny van de Beek, who was signed for £40m from Ajax in 2020 and has now joined Eintracht Frankfurt on loan, and Jadon Sancho, a £73m signing from Borussia Dortmund in 2021, who has agreed to a temporary deal to return to his former club until the end of the season.

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On the surface, both looked like good additions only to leave a couple of years later as unmitigated disasters. It raises a question that's hard to answer but one that Ratcliffe and his team, headed by INEOS director of sport Sir Dave Brailsford, must do their best to solve: Were Van de Beek and Sancho always doomed to fail or should the finger of blame point at the club? Put simply, were they bad signings, or good signings turned bad by United?

It's an extreme example but what, say, would have happened to Jude Bellingham's career had he chosen a different path? His sliding doors moment came in March 2020 when both United and Borussia Dortmund agreed to a fee with Birmingham City for the teenage midfielder.

Bellingham eventually chose Dortmund and, 3½ years later, is at Real Madrid and considered one of the best players in the world. Still only 20, this week he was included in FIFA's World XI. Maybe Bellingham is so good that nothing could have stopped his trajectory and, had he joined United in the summer of 2020, he would still have gone on to be named among the 11 best players in the world in January 2024 alongside Lionel Messi and Erling Haaland. But maybe not.

Maybe instead of a glitzy ceremony in London, January 2024 would be remembered by Bellingham as the month he returned to Birmingham on loan. It seems far-fetched, knowing what we do now, but you would say the same about Sancho if you'd been told when he arrived at Old Trafford that in the space of 2½ years, he'd be back at Dortmund.

Even Gary Neville, a boyhood United fan who won everything during a nearly 20-year playing career at the club, is beginning to doubt himself.

"I have spoken to players before they come here saying you'll never regret it, it's a magic football club, looking back that's pretty poor advice," Neville said after the 2-2 draw with Tottenham Hotspur on Sunday.

"Other players who have chosen other clubs have gone on to be really successful. You think of Jude Bellingham. Well done to him, he chose Dortmund and is now one of the greatest players in the world.

"What would have happened if he came here? I don't know, maybe he would be a success but I'm not so sure because of the culture."

There's evidence to suggest the problem is not always the player. Of United's 10 most expensive signings only one -- Bruno Fernandes -- comes close to looking like a success. For a couple of others, like Rasmus Hojlund, Mason Mount, and Casemiro, the jury is still out but the rest (Paul Pogba, Antony, Harry Maguire, Sancho, Romelu Lukaku and Ángel Di María) will all go down as expensive mistakes.

Pogba left on a free transfer in 2022 but in 2018, was part of a France team that won the World Cup while Di María won it with Argentina in 2022. Lukaku scored 64 goals in 95 games at Inter Milan after leaving United (although it was followed by an ill-fated move to Chelsea) and Maguire was part of an England side that reached the European Championship final in 2021.

Not every situation is the same, but the one thing that links them all is a big-money move to United followed by a string of underwhelming performances. It's happened so often in the 10 years since Sir Alex Ferguson retired that it can't just be down to the players. There is, though, a different perspective.

Asked this month about what went wrong for Van de Beek and Sancho, manager Erik ten Hag suggested it all comes down to character. Either a player can cope with the pressure of playing for United or they can't.