Ajax, Reece James, FC Salzburg, Jonathan David - It's time to take these teams and players seriously

Call it the "Leicester Effect." A soccer season is a long and arduous creature, capable of taking even the most promising of upstart stories and squashing it under the weight of money and time. We react to teams' fast starts and fun individual breakout performances, but by May the same teams as ever top a given table, and the same players occupy the collective Best XI lists.

Some breakthroughs remain broken through, however. Lille won Ligue 1 last year, after all, and every young superstar, from Kylian Mbappe and Erling Haaland on down the list, was once a mere up-and-comer.

- ESPN+ viewers' guide: LaLiga, Bundesliga, MLS, FA Cup, more
- Stream ESPN FC Daily on ESPN+ (U.S. only)
- Don't have ESPN? Get instant access

With more than three months gone in the 2021-22 campaign, certain upstarts appear more sturdy than others. If you're looking for a new hipster-friendly team to follow, or you're wondering which hot, young prospects appear most likely to turn into hot, young stars, look no further. It's time to buy in on the list below and even if they eventually fall just short or let us down, we're going to enjoy ourselves along the way.

Jump to: FC Salzburg | Ajax | Amine Gouiri | Union St. Gilloise | Lorenzo Pellegrini | UEFA Europa Conference League | West Ham | Reece James | Real Sociedad | Jonathan David | Jude Bellingham | Vinicius Jr.


FC Salzburg

Say this much for the Red Bull conglomerate: They're a patient bunch. Sometimes they strike gold, as they have in Brazil, where Red Bull Bragantino went from a third-division club in 2018 to the first division in 2020, and borderline top-four and Copa Sudamericana runner-up in 2021. But in Europe they have long since accepted that their projects take a while. RB Leipzig's rise in Germany certainly proved that, but so has that of the sister club in Salzburg.

Speaking of those EloFootball ratings referenced above, the club formerly known as SV Austria Salzburg averaged a ranking of 242nd in the five years before Red Bull got involved in 2005. They rose to an average of 110.8 over the next eight seasons (2005-06 to 2012-13), then finished in the 40s for three straight years, then the 30s for two, and now the 20s for three straight. They're 22nd at the time of writing. No matter who leaves -- Duje Caleta-Car, Amadou Haidara, Valon Berisha and Valentino Lazaro in 2018-19, Erling Haaland, Stefan Lainer and Takumi Minamino in 2019-20, Dominik Szoboszlai and Hee-chan Hwang in 2020-21, Patson Daka and Enock Mwepu in 2021-22 -- they keep inching up the rankings.

Thanks to a favorable draw, they have a chance to make their biggest statement yet in the coming months. After having to battle Bayern Munich and Atletico Madrid in last season's Champions League, they drew Group G -- Lille, Wolfsburg, Sevilla -- this time around, and despite back-to-back losses they still have a 66% chance of advancing to the knockout rounds.

After this season, they will probably lose star 19-year-old forward Karim Adeyemi to a bigger club. Maybe midfielder Mohamed Camara, too. And if recent history is any indication, they'll get even better.

Ajax

It's odd thinking of Ajax as an upstart. The four-time European champions win the Dutch Eredivisie about as often as not -- 35 times in all, six times in the last 11 seasons -- and while it's been nearly 27 years since their last Champions League title, they did come within a heartbeat of the finals in 2019, which feels like 27 years ago, but isn't.

This isn't about Ajax looking good, however. They do that a lot. This is about how good Ajax looks.

They began the season with a 4-0 loss to PSV Eindhoven in the Johan Cruyff Shield, and it appears to have angered them. They've outscored 13 Eredivisie opponents by a combined 42-2. They beat PSV by a score of 5-0 on Oct. 24. They opened Champions League play by pounding Sporting CP, 5-1, and ran circles around Borussia Dortmund in two wins by a combined 7-1. They needed just four matches to clinch advancement to the knockout stages and despite poor league strength, they currently rank fifth overall, mere decimal points behind defending Champions League winner Chelsea, in FiveThirtyEight's SPI ratings. After matchday 5, SPI gives Ajax an 11% chance of winning the Champions League, fifth-best odds overall.

Veterans Dusan Tadic, Sebastien Haller and Steven Berghuis have created the most prolific partnership in Europe, combining for 29 goals and 23 assists in 17 Eredivisie and Champions League matches this year, while youngsters like defensive midfielder Ryan Gravenberch, winger Antony and center-back Jurrien Timber brings loads of speed and energy to the proceedings. Erik ten Hag has been linked to the Manchester United job, along with plenty of other openings through the years, but he probably isn't in a hurry to leave -- doing so might decrease his odds of winning a Champions League title at some point.

Amine Gouiri and Nice

You could call Nice an "unlucky second" right now in Ligue 1. Les Aiglons have the best xG differential in the league -- better than even PSG -- and they're in second despite a point deduction stemming from crowd trouble in a rivalry match against Marseille in September. The abandoned match actually cost them multiple points: They were leading when it was abandoned, and they only managed a draw in the neutral-site replay in October.

The fan issues cast a pall on what's otherwise been an incredible start to the season. Manager Christophe Galtier came to town after leading Lille to a surprise league title in 2020-21, and while fellow newcomers like forward Andy Delort (five goals, 17 chances created) and 21-year-old defenders Melvin Bard (from Lyon) and Jean-Clair Todibo (Barcelona) have provided a spark, Galtier has helped a holdover find a new level as well. Amine Gouiri, also just 21, has combined eight goals with 26 chances created this season; in almost the exact same number of league minutes, Gouiri is one goal ahead of PSG's Kylian Mbappe, and just one chance behind.

Nothing about what Nice or Gouiri is doing feels particularly unsustainable, especially considering what Galtier has done at his previous clubs. They are fun and aggressive and have a solid shot at making their first Champions League group stage appearance next season.

Union St. Gilloise

Like Aston Villa or Hertha Berlin, USG was a Belgian powerhouse in the early 20th century, either winning the first-division title or finishing runner-up a whopping 19 times between 1903-35. The honors have been minimal since, but they're currently putting together one of the most stunning runs you'll ever see.

In their first season since promotion from the second division back in the top flight, they've darted to a seven-point lead in the Pro League, and they've done it with complete domination: 40 goals scored (most in the league) and 14 allowed (fewest). They've won six matches in a row by a combined 23-5. Forwards Deniz Undav and Dante Vanzeir -- formerly stars at Germany's third-division Meppen and Belgium's Beerschot respectively -- have combined for 23 goals and 15 assists thus far, and manager Felice Mazzu's 3-1-4-2 is unique and dominant.

Atletico Madrid's Diego Simeone has tinkered with said formation; maybe he should visit Brussels and take some notes.

Lorenzo Pellegrini, Roma

Plenty of attackers have seen their stats thrive under Jose Mourinho, from Didier Drogba to Harry Kane. Pellegrini is a central midfielder, but he's found a new level of attacking play since Mourinho arrived in Rome. A factor in Serie A since he was 19, the 25-year-old hinted at a different gear over the past couple of seasons, producing nine assists and averaging 0.48 expected assists (xA) plus expected goals (xG) per 90 in 2019-20, then ramping up his scoring with a career-high nine (0.24 per 90) last season.