Anthony Joshua announced in April that he is "the landlord" as he stared up at Tyson Fury.
"I'll have you in the ring, when I'm ready. I'm the boss," he said.
Fury was in the ring at Tottenham Stadium having just beaten Arslanbek Makhmudov. He was ready to announce a fight against Joshua.
But Joshua, who was ringside, wasn't having it.
Fast forward to September and we finally had a fight, complete with date and location locked in, but the negotiations in recent weeks and months have been bumpy. A key sticking point was the location.
Joshua, along with promoter Eddie Hearn, stood their ground on wanting to fight Fury in the UK. Fury has admitted he was prepared to fight anywhere.
Joshua got what he wanted.
When speaking to reporters this week, it was clear how important that was to Joshua, not just for the fact he wanted to be at home for the biggest fight in British boxing history, but to make his mark as a fighter and tell everyone, once more, that he was is landlord.
"I hold myself in a certain regard and I looked at boxing and I see that Americans don't really respect us," Joshua said.
"I realised that I would be fighting these guys ... But that these guys don't really respect us. So, I wanted to bring a bit of integrity back to heavyweight boxing."
Joshua referenced fighting Charles Martin for his first world title, paying the American a lot of money to come to Britain, and Wladimir Klitschko at Wembley, as bouts, he believed, helped earn British boxing some respect. This one, the biggest one, is no different.
Joshua turned down over £10 million ($13m) to fight Fury in the UK instead of the U.S., where Saudi Arabian promotional company Sela and Netflix, wanted to host the event.
Again, he wanted to show people he was serious, and that he, as the "landlord" and someone who has helped carry boxing over the last decade, deserves respect.
Asked by ESPN if he thinks Joshua has been disrespected in the negotiations, promoter Eddie Hearn said: "I think they underestimated his loyalty and his values, honestly. Because I don't know many fighters that would have said no."
With so many parties involved -- Turki Alalshikh, Sela, Netflix, Hearn's Matchroom, Frank Warren's Queensberry, Spencer Brown's Goldstar and Dana White -- it was bound to be a little complicated at the very least.
While they should all be applauded and thanked for getting the fight made, it was Joshua who pushed hard for it to land in Britain.
Asked if he thinks the powers that be might want Fury to win given Joshua's stance, the 2012 Olympic gold medallist got serious and said: "Yes. I believe that, yeah. But it's fine.
"I want to do good but if someone hits you, you stab them. If you f--- with me, you want to see me lose, I will f--- you up even more.
"It's like that now. I want to do good, I want to bring it to the UK and do good for people and do the right thing.
"But if that means that people will then hate me in the process of doing that and want to see me fail, then I am going to stomp all over you and raise a war that you are not ready for.
"That's just my mentality. Now it's just 'f--- everyone' and that's just it."